Malcolm Gladwell's book "Blink: The Power of Thinking Without Thinking" from 2005 has been a great inspiration to us here at 15m. In the book, Mr Gladwell writes about those moments when we "know" something without knowing why and tries to show how a snap judgement can be far more effective than a careful decision.
Malcolm Gladwell
Malcolm Gladwell's book provides a number of great examples of "thin slicing" from science, advertising, sales, medicine and popular music to reinforce his ideas. One implication of the book is that how we blink is a function of our experiences, training, and knowledge.
15m thinks that the book provides an important and compelling contrast to the world of requirements and analysis that surrounds us and informs our daily decisions and design processes.
Frontpage: Racing driver Sam Posey testing Ferrari prototype race car. © Time Inc.