Ideas & Inspiration


Cartography of realities

The world is full of statistical data - important data that should drive change and better understanding of the state of the world. But tables of statistics are dry, and often not very engaging to look at.


Iconoclasts is a TV series of portraits where two leading innovators from different fields come together to discuss their passions and creative processes. Two people, in mutual admiration for each other, get together to hang out, converse candidly, and explain why each has been an inspiration to the other.

Spot the difference!

"Everyone loves music" - it is the tagline of new online brainchild Spotify, and right now everyone seem to love Spotify as well. Spotify is a streaming music service from Sweden that recently has become so popular that many predict it will challenge the position of iTunes.

Blink of an eye

Malcolm Gladwell's book "Blink: The Power of Thinking Without Thinking" from 2005 has been a great inspiration to us here at 15m. In the book, Mr Gladwell writes about those moments when we "know" something without knowing why and tries to show how a snap judgement can be far more effective than a careful decision.

These shoes are made for walking is a company specializing in selling footwear online - mainly to Americans. The company was founded in 1999, and has since then become the biggest online shoe store in the world, grossing over $800 million in sales in 2007.

The perfect Christmas tree

At 15m we have our perfect Christmas tree preferences, whether it be the site of purchase, the shape, colour or decoration. Some of us prefer buying our Christmas tree from the farmer in the trailer at the local gas station, others like cutting their own in the snowy forest.

Penguin Dating

While Penguin Dating might sound like obscure animal behaviour, it is also the name of the online dating website launched by Penguin Books and August 2008.

How buildings learn - revisited

Many of you have probably heard of the book "How buildings learn: What happens after they're built" by Stewart Brand. The book discusses the evolution of buildings and how buildings adapt to changing requirements over long periods of time, and has been widely quoted by interactive designers everywhere as it provides insights about designing for change that easily translates to interactive design.

Core meanings

What types of experiences do people value? What are the different things that people feel strongly about when interacting with different products and services?

To provoke, surprise and delight the diner

When talking about food experiences there is no way around El Bulli. El Bulli is a three Michelin starred restaurant run by the legendary chef Ferran Adrià. The restaurant has been judged the best restaurant in the world four times (2002, 2006, 2007 and 2008) - more than any other restaurant in the world.

Beautiful data

Google recently announced their 2008 year-end Zeitgeist. "Zeitgeist" means "the spirit of the times", and the Google end of year Zeitgeist pages use aggregated search queries to present a snapshot in time of what people searched for in 2008 on Google all over the world.

In-motion graphics

Entering and leaving a car park can be a confusing experience. Somehow each car park seems to have its own logic and set of rules.


Yeondoo Jung is a South Korean photographer and artist that you should keep your eye on. He is currently one of Korea´s best known artists, and is gradually acquiring a reputation on the international art scene as well.

The London tube map

If you have travelled to London you probably have encountered the tube map that is the schematic diagram representing the London Underground. The tube map is not only found on every tube station, but you'll often see it printed on coffee mugs, t-shirts or anything you can buy from a souvenir shop in London. In many ways the tube map has become a symbol of the city.

Seriously cool offices

We are convinced that a playful approach stimulates imagination, and that this might explain why so many successful entrepreneurs, inventors and idea-creators have a almost childlike fascination for play.

How Nathan likes his coffee

A couple of weeks into our new life with 15m in Østerdalsgata we decided that we needed a coffee machine in the studio. We settled for a Nespresso Essenza that arrived on our doorstep a few days later.

Small loans, big difference is the world's first person-to-person micro-lending website, empowering individuals to lend directly to unique entrepreneurs in the developing world.

TED - Mindblowing insights

TED stands for Technology, Entertainment, Design. It started out (in 1984) as a conference bringing together people from those three worlds. The annual conference now brings together the world's most fascinating thinkes and doers. The first TED conference in 1984 had demos of the Apple Macintosh and Sony compact discs, and former speakers include Bill Gates, Norman Foster, Al Goore, Edward Tufte and Bono.

"Rudolf er rød på nesen..."

We didn't really discover Arne Bendiksen until we moved into his former recording studio in Østerdalsgata at Vålerenga.

Sparklines - simple, compact and beautiful

Edward Tufte should be well known to many for his work (and books) on information design and visualization. The "Tufte-trio" (Visual Display of Quantitative Information, Envisioning Information and Visual Explanations: Images and Quantities, Evidence and Narrative) is a de facto canon for information design and have had large influence on the way we think about preparing information so humans can use it with efficiency and effectiveness.

Hacking IKEA

A couple of years ago we had an idea to a website that we thought was fairly good. The idea came after a long lasting relationship with IKEA and years of scanning the IKEA-catalogue for pieces of furniture that in some way could be modified in order to fit perfectly (or pass off as non-IKEA furniture).

Google + LIFE Magazine

On April 20th 2007 the last issue of LIFE Magazine hit the stands, just weeks after Time had announced that it would stop printing the magazine. The good news is that Time also announced that LIFE's collection of 10 million images will be made available online through Google Image Search.

Waldi the Studio Mascot

We have a studio mascot named Waldi.  He spends most of his days lounging with the rubber ducks on the studio sofa.

A Methodology of Ethics in Interactive Design?

In the last year or so we have been trying to get our heads around ethics and design, and all of its implications. Needless to say, this is a rather challenging topic, and we're still thinking...