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    <title>15 meanings</title>
    <link rel="alternate" type="text/html" href="http://www.15meanings.no/" />
    <link rel="self" type="application/atom+xml" href="http://www.15meanings.no/atom.xml" />
    <id>tag:www.15meanings.no,2008-10-12://5</id>
    <updated>2011-11-13T06:00:57Z</updated>
    <subtitle>Experience Strategy &amp; Design</subtitle>
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type Pro 4.2-en</generator>

<entry>
    <title>The new NetCom website and what 15 meanings did</title>
    <link rel="alternate" type="text/html" href="http://www.15meanings.no/news/the-new-netcom-website-and-what-15-meanings-did.php" />
    <id>tag:www.15meanings.no,2011://5.53</id>

    <published>2011-05-12T11:33:33Z</published>
    <updated>2011-11-13T06:00:57Z</updated>

    <summary>NetCom - the second largest mobile operator in Norway - launched their new website today. 15 meanings has contributed with strategy, art direction and design in close collaboration with the magnificent Nimble....</summary>
    <author>
        <name>15 meanings</name>
        <uri>http://www.15meanings.no</uri>
    </author>
    
        <category term="News" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.15meanings.no/">
        <![CDATA[NetCom - the second largest mobile operator in Norway - launched their <a href="http://www.netcom.no/">new website</a> today. 15 meanings has contributed with strategy, art direction and design in close collaboration with the magnificent <a href="http://nimble.no/">Nimble</a>.]]>
        <![CDATA[<p>Finding the right mobile subscription, service and telephone can be a daunting experience - the possibilities seem endless and the products are often hard to tell apart for the common customer.</p>
<p>Being the most important channel for sales, communication and customer service , one of the major goals for the new website has been to guide the NetCom customers in the best possible manner in the purchasing process as well as provide intuitive self service options.</p>
<p>Some of the main aspects of this project has been:</p>
<ul><li>Relaunch and reposition a beloved brand. NetCom's customers had fallen in love with the quirky and playful orange brand, and we wanted to keep the love</li>
<li>To design a unique and rich interactive experience </li>
<li>To simplify and create a positive customer experience throughout</li></ul>
<p>We are very excited about the launch and look forward to your views and opinions. Go check it out: <a href="http://www.netcom.no/">www.netcom.no</a><br /></p><p>
</p><p>Love, 15 meanings.</p>


]]>
    </content>
</entry>

<entry>
    <title>Some of our work - past and present</title>
    <link rel="alternate" type="text/html" href="http://www.15meanings.no/news/our-work-1.php" />
    <id>tag:www.15meanings.no,2011://5.52</id>

    <published>2011-04-08T08:32:27Z</published>
    <updated>2011-04-27T12:20:08Z</updated>

    <summary>Because many of you have been asking us about our work, and because we are struggling to find time to write detailed case studies, here is an overview of some of our past and present work. Please don&apos;t hesitate to...</summary>
    <author>
        <name>15 meanings</name>
        <uri>http://www.15meanings.no</uri>
    </author>
    
        <category term="News" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.15meanings.no/">
        Because many of you have been asking us about our work, and because we are struggling to find time to write detailed case studies, here is an overview of some of our past and present work. Please don&apos;t hesitate to contact us for more details!
        <![CDATA[<h2>Helsenorge.no </h2>
<p>The national official health portal initiated by the Minister of 
Health. The portal is set to launch in June 2011 and will be the 
official online gateway to public health services in Norway. The portal 
will initially target the public, health personnel will be an important 
target group in future releases. The portal will evolve carefully and 
expand it's scope as new services are ready for inclusion - an important
 extention to the portal in future releases will be the inclusion of 
mobile services. <br /></p><p><a href="http://www.dagbladet.no/2011/03/30/tema/helse/ikt/helsedepartementet/anne-grete_strom-erichsen/16004837/">Read more about the portal on dagbladet.no</a></p>
<p><b>15m in this project: </b>Concept development, interactive design, process management</p>
<h2>Statoil Annual report 2010</h2>
<p>The online version of Statoil's Annual report for 2010 was launched 
on March 25th 2011. The Annual Report and its products are considered to
 be essential communication activities in the company - the web is the 
main channel for the reporting, but the condensed version (Statoil In 
Brief) will also be made available for iPad, iPhone and in printed 
version on April 26th.&nbsp;</p><p>(15 meanings was also responsible for the 
design and digital storytelling of Statoil's Annual Report for 2009 - 
the report was awarded the prize "Best Annual Report - Internet 
Publication" in 2010 by the Farmand jury. <a href="http://www.statoil.com/annualreport2009">View the Statoil Annual Report 2009</a>) </p><p><a href="http://www.statoil.com/annualreport2010">View the Statoil Annual Report 2010</a></p>
<p><strong>More information:</strong><br />
Contact Colin H.F. Dobinson<br />Chief Editor, Annual &amp; Sustainability Report<br />Statoil AS</p>
<p><b>15m in this project:</b> Process management, creative direction, concept development and interactive design web, iPhone/iPad and print.</p>
<strong>Additional credits:</strong>
<ul><li>Video production by <a href="http://www.mop.no/">Medieoperatørene</a><br /></li><li><a href="http://hedgehoglab.com/what-we-do/mobile-applications/">iPhone Development</a> by <a href="http://hedgehoglab.com">hedgehog lab</a></li></ul>

<h2>New consumer website NetCom</h2>
<p>15m is collaborating with <a href="http://www.nimble.no/">Nimble</a> 
on a new website for NetCom. The site is set for launch Spring/Summer 
2011. Visuals and further comments will be posted after the launch.</p>
<p><b>15m in this project:</b> Concept development, creative direction and interactive design.</p>

<h2>Cappelen Damm - Sales channel and license administration for educational products</h2>
<p>In Spring 2010 Cappelen Damm launched the new sales channel designed 
to improve and increase online sales of educational products. A key 
feature of this product is easy and effective registration and 
administration of product licenses. The launch has resulted in a 
significant increase in online sales. <br /></p><p>See the websites: <a href="http://www.cdu.no/">Cappelen Damm Undervisning</a>&nbsp; <a href="http://www.caf.no/">Cappelen Damm Akademisk</a> </p>
<p><b>15m in this project:</b> Digital strategy, process management, creative direction, concept development and interactive design.</p>

<h2>Digitalt museum - Museum collections online</h2>
<p>Digitalt museum was initiated by <a href="http://www.kulturit.no/">KulturIT</a>
 and is an effort to collect and present collections from various 
museums in Norway and Scandinavia in a coherent and value adding manner.
 KulturIT is currently working on a new and improved version of the 
website together with several upcoming mobile services.</p>
<p><b>15m in this project:</b> Concept development, creative direction and interactive design.</p>

<h2>Statoil Fuel &amp; Retail</h2>
<p>Statoil Fuel &amp; Retail - the former Energy &amp; Retail division 
of Statoil - was established as a separate legal entity in May 2010 and 
stocklisted on the 22. October 2010. A new corporate&nbsp; website and 
intranet was established to support the stocklisting process and launch 
of the new company. Both websites was produced and launched in a period 
of just over 2 months July-September 2010.</p>
<p><b>15m in this project:</b> Concept development, creative direction and interactive design.</p>
<h2>BankID for mobile - service audit</h2>
<p>BankID <em></em>is a personal ID for secure online  identification 
and signing. BankID is also offered as a mobile service through a 
collaboration project between telecom operator Telenor and the banks 
DnBNOR and Skandiabanken, enabling users to identify themselves and 
electronically sign documents using their mobile phone. In Spring 2010 
we concluded an end-to-end service audit of the mobile service. After 
the implementation of recommended alterations from the audit, the number
 of users have increased significantly. </p>
<p><b>15m in this project:</b> Service audit, service recommendation</p>
<h2>Telenor - user experience consultancy</h2>
<p>Telenor Group is one of the world's major mobile operators with 203 
million mobile subscriptions world wide. The company has mobile 
operations in 11 markets and in additionally 11 markets through a 39,6 
per cent ownership in VimpelCom Ltd.</p><p>Over a period of 1,5 year, 15
 meanings has contributed to the development of new products and 
services at Telenor, working with a diverse range of both products and 
services for mobile units, web and television.</p>
<p><b>15m in this project:</b> User experience evaluation, quality assurance, design consultancy.</p>
<h2>Intranets - Statoil, Cappelen Damm and KLIF</h2>
<p>15 meanings has had a pivotal role in developing the intranets of 
Statoil, Cappelen Damm and KLIF. An important consideration in all of 
these projects has been the role of the intranet within the organisation
 - both currently and in the future, where the use of social media-, 
knowledge management- and corporate culture-building mechanisms are key 
focus areas.</p>
<p><b>15m in Statoil intranet:</b> Strategy, art direction, interactive design.</p>
<p><b>15m in Cappelen Damm and KLIF: </b>Strategy, process management, concept and design.</p>
<h2>KLIF - Environmental guide for Norwegian counties</h2>
<p>The Ministry of the Environment (Miljøverndepartementet) has 
commissioned a new website from KLIF (Klima og forurensningstilsynet) 
together with other environmental departments, that will be designed to 
help the executive officers in Norwegian counties to improve the 
identification and execution of the counties environmental duties.</p>
<p><b>15m in this project: </b>Process management, concept development</p>
<h2>Internal communication and campaigns at Statoil</h2>
<p>15 meanings has done strategic and creative consultancy on several 
internal communication projects at Statoil, dealing with campaigns as 
well as with complex change management processes.</p>
<p><b>15m in this project: </b>Strategy and concept development, process management</p>
<h2>Lånekassen.no - concept and design</h2>
<p>Concept for upcoming new website for Lånekassen, interaction design for online self services.</p>
<p><b>15m in this project: </b>Concept development and interaction design, process management</p>
<h2>Other projects worth mentioning<br /></h2><p>Other projects include: 
Golf app for Haga golf, information signage for Trafikanten, profile and
 website Musicnodes, upcoming website Melkeveien, facelift Toll.no, user
 experience consultancy Jernia, user experience consultancy Logica, user
 experience consultancy Egmont.</p>]]>
    </content>
</entry>

<entry>
    <title>Our work</title>
    <link rel="alternate" type="text/html" href="http://www.15meanings.no/our-work.php" />
    <id>tag:www.15meanings.no,2011://5.51</id>

    <published>2011-04-08T08:32:27Z</published>
    <updated>2011-04-08T09:49:35Z</updated>

    <summary>Helsenorge.no - The national official health portal initiated by the Minister of Health. The portal is set to launch medio June 2011 and will be the official online gateway to public health services in Norway. The portal will initially target...</summary>
    <author>
        <name>15 meanings</name>
        <uri>http://www.15meanings.no</uri>
    </author>
    
    
    <content type="html" xml:lang="en" xml:base="http://www.15meanings.no/">
        <![CDATA[<b>Helsenorge.no </b>- The national official health portal initiated by the Minister of Health. The portal is set to launch medio June 2011 and will be the official online gateway to public health services in Norway. The portal will initially target the public, health personnel will be an important target group in future releases. The portal will evolve carefully and expand it's scope as new services are ready for inclusion - an important extention to the portal in future releases will be the inclusion of mobile services. <a href="http://www.dagbladet.no/2011/03/30/tema/helse/ikt/helsedepartementet/anne-grete_strom-erichsen/16004837/">Read more about the portal on dagbladet.no</a><br /><br />15m in this project: <br /><ul><li>Concept development</li><li>Interactive design</li><li>Process management<br /></li></ul><br /> ]]>
        
    </content>
</entry>

<entry>
    <title>Meet David McInnes</title>
    <link rel="alternate" type="text/html" href="http://www.15meanings.no/news/meet-dave.php" />
    <id>tag:www.15meanings.no,2010://5.49</id>

    <published>2010-12-31T12:00:55Z</published>
    <updated>2011-04-08T19:16:00Z</updated>

    <summary>David joined our team in October and is contributing with his Scottish flair to our offices (no he is not wearing a kilt, not yet at least). David has an bachelor degree in graphic design and has previously worked at...</summary>
    <author>
        <name>15 meanings</name>
        <uri>http://www.15meanings.no</uri>
    </author>
    
        <category term="News" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.15meanings.no/">
        David joined our team in October and is contributing with his Scottish flair to our offices (no he is not wearing a kilt, not yet at least).  David has an bachelor degree in graphic design and has previously worked at Miksmaster and Innoventure Design Center - for clients such as Dnb NOR, ROM eiendom, Petter Stordalen Invest,  The Foreign ministry and Oslo University Hospital.
        <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.15meanings.no/assets_c/2010/12/WIGSL_SH03-thumb-450x210.jpg"><img alt="Thumbnail image for WIGSL_SH03.jpg" src="http://www.15meanings.no/assets_c/2010/12/WIGSL_SH03-thumb-450x210-thumb-450x210.jpg" class="mt-image-none" style="margin-bottom:24px;" height="210" width="450" /></a></span>

<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.15meanings.no/assets_c/2010/12/27_dsc7896-thumb-450x299.png"><img alt="Thumbnail image for 27_dsc7896.png" src="http://www.15meanings.no/assets_c/2010/12/27_dsc7896-thumb-450x299-thumb-450x299.png" class="mt-image-none" style="margin-bottom:24px;" height="299" width="450" /></a></span>

<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.15meanings.no/userimages/8_wigsldn1.jpg"><img alt="8_wigsldn1.jpg" src="http://www.15meanings.no/assets_c/2010/12/8_wigsldn1-thumb-450x281.jpg" class="mt-image-none" style="margin.bottom:24px;" height="281" width="450" /></a></span>

<p>15m are always on the look-out for people who can bring new ideas and perspectives to the company, and we are convinced that David McInnes will do that.</p><div><br /></div>]]>
    </content>
</entry>

<entry>
    <title>Norway&apos;s best online annual report 2009</title>
    <link rel="alternate" type="text/html" href="http://www.15meanings.no/news/norways-best-online-annual-report-2009.php" />
    <id>tag:www.15meanings.no,2010://5.48</id>

    <published>2010-09-17T08:06:57Z</published>
    <updated>2010-09-17T08:25:17Z</updated>

    <summary>Statoil has won the Farmand award for Norway&apos;s best online annual report 2009 among publicly listed companies....</summary>
    <author>
        <name>15 meanings</name>
        <uri>http://www.15meanings.no</uri>
    </author>
    
        <category term="News" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.15meanings.no/">
        Statoil has won the Farmand award for Norway&apos;s best online annual report 2009 among publicly listed companies.
        <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="02-thumb-450x251.jpg" src="http://www.15meanings.no/userimages/02-thumb-450x251.jpg" width="450" height="251" class="mt-image-none" style="margin-bottom:24px;" /></span>

<strong>Related links:</strong>
<ul>
<li><a href="http://www.farmandprisen.no/default.asp?page=1&amp;article=59">More about the winners (Norwegian only)</a></li>
<li><a href="http://www.15meanings.no/news/statoil-annual-report.php">Statoil Annual Report</a></li>
<li><a href="http://www.statoil.com/AnnualReport2009/en/Pages/default.aspx">Statoil Annual Report 2009 website</a></li>
</ul>


<strong>More information:</strong><br />
Contact Ole Gunnar Dokka<br />
Head of channels &amp; governance<br />

CCOM Brand communication<br />
Statoil ASA<br />]]>
    </content>
</entry>

<entry>
    <title>Statoil Annual Report</title>
    <link rel="alternate" type="text/html" href="http://www.15meanings.no/news/statoil-annual-report.php" />
    <id>tag:www.15meanings.no,2010://5.46</id>

    <published>2010-03-26T05:55:18Z</published>
    <updated>2010-03-29T07:23:04Z</updated>

    <summary>Statoil has launched their annual report for 2009 today - interactive concept, design and storytelling by 15 meanings....</summary>
    <author>
        <name>15 meanings</name>
        <uri>http://www.15meanings.no</uri>
    </author>
    
        <category term="News" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.15meanings.no/">
        Statoil has launched their annual report for 2009 today - interactive concept, design and storytelling by 15 meanings.
        <![CDATA[<a href="http://www.15meanings.no/images/00.jpg" rel="shadowbox[series]"><img src="http://www.15meanings.no/assets_c/2010/03/00-thumb-450x251.jpg" alt="00.jpg" class="mt-image-none" style="" height="251" width="450" /></a>

<div style="margin-bottom: 18px;"></div>

<a href="http://www.15meanings.no/images/01.jpg" rel="shadowbox[series]"><img src="http://www.15meanings.no/assets_c/2010/03/01-thumb-450x251.jpg" alt="01.jpg" class="mt-image-none" style="" height="251" width="450" /></a>

<div style="margin-bottom: 18px;"></div>

<a href="http://www.15meanings.no/images/02.jpg" rel="shadowbox[series]"><img src="http://www.15meanings.no/assets_c/2010/03/02-thumb-450x251.jpg" alt="02.jpg" class="mt-image-none" style="" height="251" width="450" /></a>

<div style="margin-bottom: 18px;"></div>

<a href="http://www.15meanings.no/images/03.jpg" rel="shadowbox[series]"><img src="http://www.15meanings.no/assets_c/2010/03/03-thumb-450x251.jpg" alt="03.jpg" class="mt-image-none" style="" height="251" width="450" /></a>

<div style="margin-bottom: 18px;"></div>

<a href="http://www.15meanings.no/images/04.jpg" rel="shadowbox[series]"><img src="http://www.15meanings.no/assets_c/2010/03/04-thumb-450x251.jpg" alt="04.jpg" class="mt-image-none" style="" height="251" width="450" /></a>

<div style="margin-bottom: 18px;"></div>

<strong>Link:</strong>
<ul>
<li><a href="http://www.statoil.com/AnnualReport2009/en/Pages/default.aspx">Statoil Annual Report 2009</a></li>
</ul>

<strong>Additional credits:</strong>
<ul>
<li>Photography by Øyvind Hagen (Statoil)
</li><li>Flash programming of story by <a href="http://www.mediafront.no/">Mediafront</a></li>
<li>VO in story by <a href="http://www.annemariealmedal.com/">Anne Marie Almedal</a></li>
<li>Sound by Nick Silitoe</li>
<li>Web development by <a href="http://www.15meanings.no/mt-static/html/www.bouvet.no">Bouvet</a> and Statoil</li>
</ul>

<strong>More information:</strong><br />
Contact Ole Gunnar Dokka<br />
Head of channels &amp; governance<br />
CCOM Brand communication<br />
Statoil ASA<br />





]]>
    </content>
</entry>

<entry>
    <title>Say hello to Ensi!</title>
    <link rel="alternate" type="text/html" href="http://www.15meanings.no/news/say-hello-to-ensi.php" />
    <id>tag:www.15meanings.no,2009://5.47</id>

    <published>2009-11-18T09:05:06Z</published>
    <updated>2010-04-28T11:27:49Z</updated>

    <summary>Ensi joined our team in October and is already putting her mark on the studio with numerous sketches, ideas and tea cups. Ensi who has an bachelor degree in graphic design, has more than 10 years of experience working with...</summary>
    <author>
        <name>15 meanings</name>
        <uri>http://www.15meanings.no</uri>
    </author>
    
        <category term="News" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.15meanings.no/">
        Ensi joined our team in October and is already putting her mark on the studio with numerous sketches, ideas and tea cups. Ensi who has an bachelor degree in graphic design, has more than 10 years of experience working with clients such as Microsoft and T-mobile.
        <![CDATA[We believe Ensi's tactile and illustrative approach to design will add 
another dimension to our work.<br /><br />

<a href="http://www.15meanings.no/ensiimg/06.jpg" rel="shadowbox[ensi]"><img alt="06.jpg" src="http://www.15meanings.no/assets_c/2010/03/06-thumb-450x298.jpg" class="mt-image-none" style="" height="298" width="450" /></a>
<div style="margin-bottom: 18px;"></div>
<a href="http://www.15meanings.no/ensiimg/05.jpg" rel="shadowbox[ensi]"><img alt="05.jpg" src="http://www.15meanings.no/assets_c/2010/03/05-thumb-450x298.jpg" class="mt-image-none" style="" height="298" width="450" /></a>
<div style="margin-bottom: 18px;"></div>
<a href="http://www.15meanings.no/ensiimg/03.jpg" rel="shadowbox[ensi]"><img alt="03.jpg" src="http://www.15meanings.no/assets_c/2010/03/03-thumb-450x298.jpg" class="mt-image-none" style="" height="298" width="450" /></a>
<div style="margin-bottom: 18px;"></div>
<a href="http://www.15meanings.no/ensiimg/01.jpg" rel="shadowbox[ensi]"><img alt="01.jpg" src="http://www.15meanings.no/assets_c/2010/03/01-thumb-450x298.jpg" class="mt-image-none" style="" height="298" width="450" /></a>
<div style="margin-bottom: 18px;"></div>
<p>15m are always <a href="http://www.15meanings.no/jobs.php">on the 
look-out</a> for people who can bring new ideas and perspectives to the 
company, and we are convinced that Ensi Mofasser will do just 
that.<p>]]>
    </content>
</entry>

<entry>
    <title>15m hires Castilnano Simoons</title>
    <link rel="alternate" type="text/html" href="http://www.15meanings.no/news/say-hello-to-castilnano.php" />
    <id>tag:www.15meanings.no,2009://5.45</id>

    <published>2009-05-07T11:57:16Z</published>
    <updated>2010-03-27T20:10:54Z</updated>

    <summary> Some weeks ago, a brave young man walked into our studio and asked for a job at 15m. A few minutes into the interview, we knew that this was a match made in heaven and (to make a short...</summary>
    <author>
        <name>15 meanings</name>
        <uri>http://www.15meanings.no</uri>
    </author>
    
        <category term="News" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="servicedesign" label="service design" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.15meanings.no/">
         Some weeks ago, a brave young man walked into our studio and asked for a job at 15m. A few minutes into the interview, we knew that this was a match made in heaven and (to make a short story even shorter) we hired him.
        <![CDATA[<p>While running his own consultancy, Castilñano has achieved a Master's Degree in <a href="http://en.wikipedia.org/wiki/Service_design">service design</a>
from The Oslo School of Architecture and Design, where he also
frequently teaches 3D modeling. He has studied brand development and
management at BI Norwegian School of Management, entrepreneurship at
Boston University Graduate School of Management, as well as Japanese
film history and anthropology at the University of Oslo.</p>
<p>Castilñano's post-graduate thesis deals with car sharing in Oslo. The thesis describes a holistic and sustainable car sharing service that aims to attract new users to the service. The strong emphasis on the overall experience, and the use of new technology to enhance the experience of the service, both impresses and inspires us.</p>

<a href="http://www.15meanings.no/userimages/castillnano_framed.jpg" rel="shadowbox"><img alt="castillnano_framed.jpg" src="http://www.15meanings.no/assets_c/2009/05/castillnano_framed-thumb-450x299.jpg" class="mt-image-none" style="" height="299" width="450" /></a>

<div style="margin-bottom: 18px;"></div>]]>
    </content>
</entry>

<entry>
    <title>15m looking for new talent</title>
    <link rel="alternate" type="text/html" href="http://www.15meanings.no/news/15m-looking-for-new-talent.php" />
    <id>tag:www.15meanings.no,2009://5.44</id>

    <published>2009-01-11T07:12:36Z</published>
    <updated>2009-01-11T07:14:06Z</updated>

    <summary>We need more people to collaborate with us in creating meaningful and innovative interactive products and services. Find out more about the job opportunities at 15m....</summary>
    <author>
        <name>15 meanings</name>
        <uri>http://www.15meanings.no</uri>
    </author>
    
        <category term="News" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.15meanings.no/">
        <![CDATA[We need more people to collaborate with us in creating meaningful and
innovative interactive products and services. Find out more about the <a href="http://www.15meanings.no/jobs.php">job opportunities at 15m</a>.  
 ]]>
        
    </content>
</entry>

<entry>
    <title>Cartography of realities</title>
    <link rel="alternate" type="text/html" href="http://www.15meanings.no/inspiration/cartography-of-realities.php" />
    <id>tag:www.15meanings.no,2008://5.43</id>

    <published>2008-12-23T20:37:22Z</published>
    <updated>2009-01-14T11:09:21Z</updated>

    <summary>The world is full of statistical data - important data that should drive change and better understanding of the state of the world. But tables of statistics are dry, and often not very engaging to look at....</summary>
    <author>
        <name>15 meanings</name>
        <uri>http://www.15meanings.no</uri>
    </author>
    
        <category term="Inspiration" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="informationdesign" label="information design" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.15meanings.no/">
        The world is full of statistical data - important data that should drive change and better understanding of the state of the world. But tables of statistics are dry, and often not very engaging to look at.
        <![CDATA[<p><strong>The WorldMapper project</strong> is an effort to make statistical data easy to grasp and compelling, or as they says themselves:<em>"You can say it, you can prove it, you can tabulate it, but it is only when you show it that it hits home"</em>.</p>

<p>The project consists of <strong>a collection of world maps, where territories are re-sized on each map according to the subject of interest.&nbsp;</strong>In a
map, the size of each country or geographic region is drawn in
proportion to variables, like population
size, wealth, infant mortality, energy use, or other things. There are currently nearly 600 maps covering a large set of subjects on Worldmapper.</p>

<span class="mt-enclosure mt-enclosure-image" style="margin: 10px 0px; display: block; float: left;"><img alt="internet_users_2002.jpg" src="http://dev.15meanings.no/internet_users_2002.jpg" class="mt-image-none" style="" height="252" width="425" /></span>
<p><em>Internet users in 2002</em></p>

<p>The people behind Worldmapper are also responsible for the initiative&nbsp;<strong>SHOW/WORLD. </strong>SHOW/WORLD is an online informational tool launched in 2008 and is an extension of the Worldmapper project. <strong>SHOW/WORLD enables the users to interactively explore the maps</strong>, providing an even more immediate and engaging user experience.</p>

<p>15m is inspired by the clever use of information design presented by Worldmapper and SHOW/WORLD, and thinks that these maps are important eye-openers to the
current state of the world.</p>
<p><span class="Apple-style-span" style="font-weight: bold;">Read more:</span></p>
<ul>
<li><a href="http://www.worldmapper.org/">Worldmapper</a></li>
<li><a href="http://www.creativereview.co.uk/crblog/the-atlas-of-the-real-world/">The Atlas of the Real World (CR) </a>&nbsp;a beautiful printed edition of the maps that has just been published (Thames &amp; Hudson, October 2008)</li>
<li><a href="http://show.mappingworlds.com/">SHOW/WORLD</a>- where you can explore different datasets interactively</li>
</ul>

<p><em>Frontpage: This map shows the worldwide distribution of people over 65 years old.</em></p>]]>
    </content>
</entry>

<entry>
    <title>Iconoclasts</title>
    <link rel="alternate" type="text/html" href="http://www.15meanings.no/inspiration/iconoclasts.php" />
    <id>tag:www.15meanings.no,2008://5.42</id>

    <published>2008-12-22T21:21:50Z</published>
    <updated>2009-01-14T11:11:32Z</updated>

    <summary>Iconoclasts is a TV series of portraits where two leading innovators from different fields come together to discuss their passions and creative processes. Two people, in mutual admiration for each other, get together to hang out, converse candidly, and explain...</summary>
    <author>
        <name>15 meanings</name>
        <uri>http://www.15meanings.no</uri>
    </author>
    
        <category term="Inspiration" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="creativity" label="creativity" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="inspiration" label="inspiration" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.15meanings.no/">
        <![CDATA[<strong>Iconoclasts</strong> is a TV series of portraits where two leading innovators from different fields come together to discuss their passions and creative processes. <em>Two people, in mutual admiration for each other, get together to hang out, converse candidly, and explain why each has been an inspiration to the other.</em>]]>
        <![CDATA[<p>While some of the pairings in the series are expected (like Sundance founder and "Iconoclast" executive producer <strong>Robert Redford</strong> with his "Butch Cassidy and the Sundance Kid" co-star, <strong>Paul Newman</strong>), others are quite odd and surprising (like <strong>Mike Myers and Deepak Chopra</strong>). The film director <strong>Quentin Tarantino </strong>and singer-composer <strong>Fiona Apple</strong> claim to have similar methods for composing dialogue and lyrics, and admires the visceral violence and emotion in each other's work.

</p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="myers01.jpg" src="http://dev.15meanings.no/entryimages/myers01.jpg" class="mt-image-center" style="margin: 0pt auto 20px; text-align: center; display: block;" height="300" width="450" /></span>
<p><em>Deepak Chopra and Mike Myers, ©2008 The Sundance Channel.</em></p>

<p>15m thinks that Iconoclasts has turned out both involving, inspirational and slightly unpredictable, this in spite of the definite potential that this concept has for being boring and annoying. <span class="Apple-style-span" style="font-weight: bold;">The series explores</span> <span class="Apple-style-span" style="font-weight: bold;">the intersection where two creative talents meet</span> - and 15m thinks this is a wonderful starting point for a portrait series.</p>

<p>The series is a product of Sundance Channel, and is executive produced by Robert Redford. Iconoclast is airing on Star! on Tuesdays (21.00-22.00) and Wednesdays (15.00-16.00)</p>

<ul>
<li><a href="http://www.sundancechannel.com/iconoclasts#/home">The Sundance Channel</a></li>
<li><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewTVSeason?id=259185684&amp;s=143441">Iconoclasts season 2 on iTunes</a></li>
</ul>]]>
    </content>
</entry>

<entry>
    <title>Spot the difference!</title>
    <link rel="alternate" type="text/html" href="http://www.15meanings.no/inspiration/spot-the-difference.php" />
    <id>tag:www.15meanings.no,2008://5.41</id>

    <published>2008-12-21T19:41:07Z</published>
    <updated>2009-01-14T11:13:43Z</updated>

    <summary>&quot;Everyone loves music&quot; - it is the tagline of new online brainchild Spotify, and right now everyone seem to love Spotify as well. Spotify is a streaming music service from Sweden that recently has become so popular that many predict...</summary>
    <author>
        <name>15 meanings</name>
        <uri>http://www.15meanings.no</uri>
    </author>
    
        <category term="Inspiration" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="innovation" label="innovation" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="music" label="music" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.15meanings.no/">
        <![CDATA[<em>"Everyone loves music"</em> - it is the tagline of new online brainchild <strong>Spotify</strong>, and right now everyone seem to love Spotify as well. Spotify is a streaming music service from Sweden that recently has become so popular that <strong>many predict it will challenge the position of iTunes.</strong>]]>
        <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: block;"><img alt="Picture 21.png" src="http://dev.15meanings.no/Picture%2021.png" class="mt-image-left" style="margin: 0pt 20px 10px 0pt;" height="274" width="414" /></span>

<p>Spotify calls itself <em>"a new way to enjoy music" - </em>at first glance the service doesn't look all that novel, so <strong>what is it with Spotify that makes everyone  (including us) instantly fall in love with it?</strong></p>

<p>Well, the client application is nice looking and easy to use, it is fast and provides good streaming quality. The possibilities to share and collaborate on playlists is also nice. <strong>But best of all is this:</strong> <em>Using Spotify gives you instant access to all music you can think of, on any computer, without having to pay for it, organize it or store it.</em></p>

<p>Right now, Spotify is an invite-only service, but <strong>don't despair because 15m is handing out 15 Spotify invites</strong> (hey, it's Christmas, isn't it?). Just send us an <a href="mailto:claus@15meanings.no">e-mail</a> - the first 15 respondents will get lucky!</p>

<h4>Link</h4>
<ul><li><a href="http://www.spotify.com/">Spotify</a></li>
</ul>

<p><em>Front page: 29 cent commemorative stamp imaging rock legend Elvis Presley issued by US Postal Service in 1993. Copyright Time Inc.</em></p>]]>
    </content>
</entry>

<entry>
    <title>Blink of an eye</title>
    <link rel="alternate" type="text/html" href="http://www.15meanings.no/inspiration/blink-of-an-eye.php" />
    <id>tag:www.15meanings.no,2008://5.40</id>

    <published>2008-12-20T21:28:59Z</published>
    <updated>2009-01-14T11:16:30Z</updated>

    <summary>Malcolm Gladwell&apos;s book &quot;Blink: The Power of Thinking Without Thinking&quot; from 2005 has been a great inspiration to us here at 15m. In the book, Mr Gladwell writes about those moments when we &quot;know&quot; something without knowing why and tries...</summary>
    <author>
        <name>15 meanings</name>
        <uri>http://www.15meanings.no</uri>
    </author>
    
        <category term="Inspiration" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="inspiration" label="inspiration" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="intuition" label="intuition" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.15meanings.no/">
        <![CDATA[Malcolm Gladwell's book <em>"Blink: The Power of Thinking Without Thinking"</em> from 2005 has been a great inspiration to us here at 15m. In the book, Mr Gladwell writes about <strong>those moments when we "know" something without knowing why</strong> and tries to show how a snap judgement can be far more effective than a careful decision. ]]>
        <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: block;"><img alt="gladwell_malcolm_f.jpg" src="http://dev.15meanings.no/gladwell_malcolm_f.jpg" class="mt-image-left" style="margin: 0pt 20px 10px 0pt; float: left;" height="500" width="375" /></span>
<p><em>Malcolm Gladwell</em></p>


<h4><strong>Gladwell's thesis from the book can be summarized as follows:</strong></h4>
<ul>
<li>We make snap decisions all the time, based on a tiny amount of information (such as a first impression, or an instinctive feeling), something Gladwell calls <em>"thin slicing"</em>; </li>
<li>We mistrust these decisions, but they're often demonstrably better than ones resulting from lengthy deliberation (i.e. "thick slicing"); <em>and</em> </li>
<li>Our instinctive judgments can mislead us, so it's important to understand when and why that happens and to train ourselves to make more effective use of them.</li>
</ul>

<p>Malcolm Gladwell's book provides a number of great examples of "thin slicing" from science, advertising, sales, medicine and popular music to reinforce his ideas. One implication of the book is that how we blink is a function of our experiences, training, and knowledge.</p>

<p>15m thinks that the book provides <strong>an important and compelling contrast to the world of requirements and analysis that surrounds us and informs our daily decisions and design processes.</strong></p>


<h4>More about Malcolm Gladwell:</h4>

<ul>
<li><a href="http://en.wikipedia.org/wiki/Malcolm_Gladwell">Wikipedia</a></li>

<li><a href="http://www.gladwell.com/blink/index.html">Malcolm Gladwell on "Blink"</a></li>
</ul>

<p><em>Frontpage: Racing driver Sam Posey testing Ferrari prototype race car. © Time Inc.</em></p>]]>
    </content>
</entry>

<entry>
    <title>These shoes are made for walking</title>
    <link rel="alternate" type="text/html" href="http://www.15meanings.no/inspiration/these-shoes-are-made-for-walking.php" />
    <id>tag:www.15meanings.no,2008://5.39</id>

    <published>2008-12-19T17:35:26Z</published>
    <updated>2009-01-22T20:04:37Z</updated>

    <summary>Zappos.com is a company specializing in selling footwear online - mainly to Americans. The company was founded in 1999, and has since then become the biggest online shoe store in the world, grossing over $800 million in sales in 2007....</summary>
    <author>
        <name>15 meanings</name>
        <uri>http://www.15meanings.no</uri>
    </author>
    
        <category term="Inspiration" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="customerexperience" label="customer experience" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="innovation" label="innovation" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.15meanings.no/">
        <![CDATA[Zappos.com is a company specializing in selling footwear online - mainly to Americans. The company was founded in 1999, and has since then become <strong>the biggest online shoe store in the world</strong>, grossing over $800 million in sales in 2007. ]]>
        <![CDATA[

<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="ruby-slippers.jpg" src="http://dev.15meanings.no/entryimages/ruby-slippers.jpg" class="mt-image-center" style="margin: 0pt auto 20px; text-align: center; display: block;" height="282" width="450" /></span>

<p><strong>Zappos is an interesting company in many ways:</strong> They've done little or no traditional marketing, and the primary source of growth has been repeat customers and word of mouth recommendations. The company has been called <em>"quirky"</em> by journalists and analysts, often quoting the company's <strong> ten core values:</strong></p>

<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="list3.jpg" src="http://dev.15meanings.no/entryimages/list3.jpg" class="mt-image-center" style="margin: 0pt auto 20px; text-align: center; display: block;" height="454" width="450" /></span>

<p><strong>15m is inspired by how Zappos has build their business entirely on the customer experience rather than the products</strong>. The business model is to acquire customers cost effectively (word-of-mouth, social media, etc.) and make them so <strong>happy</strong> with their experience that they not only keep coming back, but also will recommend Zappos to others.</p>

<p>15m think that if companies are to achieve lasting competitive advantage through experience design, the experiences they deliver have to be meaningful to the customers. This means understanding what people feel strongly about when interacting with products and services and then deliver great experiences on those terms.</p>

<h4>Read more:</h4>

<ul>
<li><a href="http://www.zappos.com/">www.zappos.com</a></li>
<li><a href="http://experiencematters.wordpress.com/2008/05/28/discussing-zappos-culture-with-tony-hsieh/"><em>Customer experience matters</em> talks to Zappos</a></li>
</ul>]]>
    </content>
</entry>

<entry>
    <title>The perfect Christmas tree</title>
    <link rel="alternate" type="text/html" href="http://www.15meanings.no/inspiration/the-perfect-christmas-tree.php" />
    <id>tag:www.15meanings.no,2008://5.38</id>

    <published>2008-12-18T21:36:55Z</published>
    <updated>2009-01-14T11:25:57Z</updated>

    <summary> At 15m we have our perfect Christmas tree preferences, whether it be the site of purchase, the shape, colour or decoration. Some of us prefer buying our Christmas tree from the farmer in the trailer at the local gas...</summary>
    <author>
        <name>15 meanings</name>
        <uri>http://www.15meanings.no</uri>
    </author>
    
        <category term="Inspiration" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="sustainability" label="sustainability" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.15meanings.no/">
        <![CDATA[ At 15m we have our <strong>perfect Christmas tree preferences</strong>, whether it be the site of purchase, the shape, colour or decoration. Some of us prefer buying our Christmas tree from the farmer in the trailer at the local gas station, others like cutting their own in the snowy forest.]]>
        <![CDATA[
<p>The trees that you can preorder at www.juletrefraskogen.no are <strong>far from perfect</strong> as they are trees that are cut in order to thin the forest. The tree might be (translated from Norwegian): <em>"...eaten by moose, broken by snow or have brown needles when it arrives."</em> What these trees <em>do have</em> however is <strong>personality and style.</strong></p>

<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="tree-tormod.jpg" src="http://dev.15meanings.no/entryimages/tree-tormod.jpg" class="mt-image-center" style="margin: 0pt auto 20px; text-align: center; display: block;" height="417" width="450" /></span>

<p><strong>Juletre fra skogen</strong> ("Christmas tree from the forest") is an art-/political project that aims to (translated from Norwegian) <em>"..spread a message about respect for whatever falls outside the standards of our uniform society, and at the same time enhance the awareness of alternative sustainable consumerism"</em></p>

<p>The website lets you surf through individually-named trees that are photographed with <strong>a 79 cm tall garden gnome</strong> to give you an idea about the size. When you have selected the three you want to buy, you can send an e-mail to reserve it and the guys behind the website will kindly cut it for you and bring it <a href="http://www.juletrefraskogen.no/stop.html">when they can.</a></p>

<p>15 meanings is inspired by the originality and communication aspects of this idea as well as by the project's message. And the website is wonderful!</p>

<h4>More Christmas trees:</h4>

<ul>
<li><a href="http://www.juletrefraskogen.no/home08.html">www.juletrefraskogen.no (Norwegian only, but still worth the visit)</a></li>
</ul>
]]>
    </content>
</entry>

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